Luxury Real Estate Marketing
Above & Beyond
Not all realtors invest the time and resources it takes to create the varied content that elevates the value of their listings. We do! We arefully curate photos, videos and 3D tours to drive more buyers to your listing and sell at the top of the value range.
Partnership Matters
Selling your home can be an exciting time, but we appreciate that it can also be both stressful and emotional. Our job is to make it easier for you from start to finish, and we have the experience and expertise to do just that. What we’d like you to remember is simply this: Together, we will succeed.
The Laughlin Tanner Group at Premier Sotheby’s International Realty, has everything in place to deliver like no one else. We work with you as a true partner and guide you through each step of your selling journey. Our comprehensive plan to sell your property includes a thorough market analysis and pricing strategy, the presentation of your property, and the mobilization of our resources and partnerships to reach the right audiences of buyers.
Thank you for this opportunity to share our qualifications. We would love to work with you and show you why we’ve earned the trust of so many clients.
The Right Price Gets the Best Result
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We carefully anlyze the market using real-time data from our local real estate market to detmine the optimal price for your property.
Presenting Your Property
At the Laughlin Tanner Group, we understand that each property and seller is unique, so we offer you an exclusive, tailor-made strategy. We strongly focus on the presentation of your property, using our vast experience, to capitalize on the unmatched marketing reach provided by Sotheby’s International Realty to attract the attention of the most qualified buyers around the world.
PREPARING
FOR TOP VALUE
First and foremost, we work with you to make sure your property is ready to sell for top value. We help you make sure your home is picture perfect on the day of photography.
MAGAZINE-WORTHY
PHOTOGRAPHY
We personally direct photography, video and 3D tour to capture the best shots of your property. We bring photo-day staging items, like flowers and fresh fruit, to add glamour and appeal.
A ROBUST
MARKETING PRESENCE
We personally select, crop, edit and sequence the photos, and direct the video editing, to elicit the wow factor. When in-market buyers look at your listing, they enjoy a comprehensive experience designed to get them to love it.
Video
3D Tour
Video
3D Tour
Sotheby’s Is More Than Just Our Name
Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby’s International Realty builds on this legacy by offering the same elevated standards and service. By focusing on the presentation of your Sarasota luxury home with engaging videography, photography and 3D virtual tours, we take full advantage of Sotheby’s International Realty’s global web dominance.
OUR WORLD IS YOURS
Sotheby’s International Realty is the only truly global luxury real estate company. Our unparalleled network works together to meet your needs and expectations.
THE WORLD TO YOUR HOME
Sotheby’s Webby Award-Winning website and finely-tuned SEO enables millions of visitors to immerse themselves in luxury real estate experiences.
TOP MEDIA PARTNERS
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
Outstanding Results
Our sales history demonstrates the value we create for our clients.
You’ll Love the Way We Work
When you list your Sarasota luxury home with the Laughlin Tanner Group, you benefit from long-standing traditions of thoughtful planning, diligent execution and unwavering fidelity to the best interests of our clients. We provide expert guidance every step of the way to maximize the value of real estate transactions.