Property Marketing

Powerful Together

At the Laughlin Tanner Group, we understand that each property and seller is unique, so we offer you an exclusive, tailor-made strategy to get your property the attention it deserves.

Preparing for a World-Class Journey

Sotheby’s International Realty’s world-class property journey is built around brilliant photography and video. We strongly focus on the presentation of your property, using our vast experience, to capitalize on the unmatched marketing reach provided by Sotheby’s International Realty to attract the attention of the most qualified buyers around the world.

Not all realtors invest the time and resources it takes to create the varied content that elevates the value of their listings. We do! We carefully curate photos, videos and 3D tours to drive more buyers to our Sarasota luxury listings and sell them at the top of the value range.

PREPARING
FOR TOP VALUE
First and foremost, we work with you to make sure your property is ready to sell for top value. We help you make sure your home is picture perfect on the day of photography.

MAGAZINE-WORTHY PHOTOGRAPHY
We personally direct photography, video and 3D tour to capture the best shots of your property. We bring photo-day staging items, like flowers and fresh fruit, to add glamour and appeal.

A ROBUST
MARKETING PRESENCE
We personally select, crop, edit and sequence the photos, and direct the video editing, to elicit the wow factor. When in-market buyers look at your listing, they enjoy a comprehensive experience designed to get them to love it.

Video

3D Tour

Video

3D Tour

What Have We Done for Sellers Lately?

Our sales history demonstrates the value we create for our clients.

You’ll Love the Way We Work

When you list your Sarasota luxury home with the Laughlin Tanner Group, you benefit from long-standing traditions of thoughtful planning, diligent execution and unwavering fidelity to the best interests of our clients. We provide expert guidance every step of the way to maximize the value of real estate transactions.

White Glove Personal Service

White Glove Personal Service

Meticulous, over-the-top care and attention.

Concierge Customer Care

Concierge Customer Care

Direct access to full-time customer care specialist.

Experience & Expertise

Experience & Expertise

35+ years and $1.5 billion in Sarasota Luxury Real Estate.

Negotiating Skills

Negotiating Skills

Adepts at negotiating the best value in real estate transactions.

Pricing Accuracy

Pricing Accuracy

Up-to-date knowledge of market conditions and in-depth market analysis.

Personalized Showings

Personalized Showings

Guided in-person or online home tours highlighting every detail of a property.

Picture Perfect

Picture Perfect

Curated, high-resolution photos, videos and interactive 3D tours for an enhanced online presence.

On-Target Marketing

On-Target Marketing

Consistent and persistent exposure across media channels.