The St. Regis Longboat Key Resort welcomes the second U.S. location of Alexandra Gucci Zarini’s luxury accessories brand.

Longboat Key is adding another distinguished name to its luxury landscape. Alexandra Gucci Zarini, granddaughter of legendary fashion executive Aldo Gucci, has chosen The St. Regis Longboat Key Resort for the second boutique of her luxury accessories brand, AGCF.

The new location, scheduled to open later this fall, follows the brand’s 2024 debut on Beverly Hills’ Rodeo Drive, placing Longboat Key alongside one of the world’s most recognized luxury shopping destinations.

A Fashion Legacy Comes to Florida’s Gulf Coast

AGCF was founded by Gucci Zarini in 2024 as an independent luxury accessories house. The collection includes handbags, fine leather goods, silk scarves, jewelry and eyewear, with an emphasis on craftsmanship and a mission supporting the protection of children.

The boutique will be located in the lobby of The St. Regis Longboat Key Resort, offering guests and visitors an intimate shopping experience.

The relationship between the Gucci family and St. Regis hotels extends back more than six decades. In 1960, Aldo Gucci opened a boutique at The St. Regis New York, making the Longboat Key location a continuation of that family history.

Longboat Key’s Growing Luxury Presence

The arrival of AGCF is another notable addition to Longboat Key following the 2024 opening of The St. Regis Longboat Key Resort, an $800 million development that introduced a new level of hospitality and resort amenities to the island.

For decades, Longboat Key has attracted residents and visitors who appreciate its Gulf beaches, waterfront residences, private clubs and proximity to Sarasota’s arts and cultural offerings.

The selection of Longboat Key as AGCF’s second U.S. location speaks to the island’s continued appeal as a destination for an international luxury clientele.

From Rodeo Drive to Florida’s Gulf Coast, the newest chapter in the Gucci family’s fashion heritage has found a home on Longboat Key.

Source: Business Observer, October 1, 2026.