TThe people, processes and accountability behind every Laughlin Tanner Group listing.
Anyone who has built or led a successful business understands the value of good people and well-established processes. Clear responsibilities, consistent execution and accountability are the foundation of repeatable success. The Laughlin Tanner Group at Premier Sotheby’s International Realty applies these principles to selling Sarasota luxury real estate.
Drawing on more than 30 years of experience, we’ve developed and refined a listing-to-closing process encompassing 271 steps. Each is assigned, tracked and completed by a member of our team.
We call them our 271 Promises.
Why Choose a Sarasota Luxury Realtor Who Makes 271 Promises?
The Laughlin Tanner Group has documented 271 responsibilities involved in selling a luxury home in Sarasota, from property preparation and marketing through negotiation and closing. Each task is assigned, tracked and completed by a member of our team. The result is a coordinated approach to selling luxury real estate, backed by experienced advisors and dedicated marketing, property presentation and operations professionals.
The People Behind the Process
Our Sarasota luxury real estate agents are the primary point of contact for our clients. They develop the relationships, provide market guidance, oversee strategy and negotiate on our clients’ behalf. Behind them is a team of specialists responsible for the work that supports every listing.
Our Director of Property Presentation oversees how each property is prepared and presented to the market, coordinating the details that shape a buyer’s first impression.
Our Marketing Director develops the property’s marketing strategy and oversees its execution, including photography, advertising, digital campaigns, editorial content and outreach to prospective buyers.
Our Director of Operations and Customer Care manages the schedules, communications, documentation and transaction details that keep the process moving from listing through closing.
The team works from established procedures, with defined responsibilities and shared visibility into what has been completed and what comes next.
271 Steps. Each One Accounted For.
Our processes have evolved through decades of representing Sarasota’s luxury properties. We’ve identified the work that needs to be done, established standards for completing it and assigned responsibility for each step.
The process begins before a property reaches the market. It continues through property preparation, pricing strategy, marketing development, launch, buyer outreach, showing coordination, market analysis, negotiation, contract management and closing.
We manage these activities through a centralized project management platform that tracks tasks, deadlines, responsibilities and completion status. Each property has its own workflow, giving our team visibility into the progress of the listing.
The checklist provides accountability. Our people provide the experience and judgment.
A Disciplined Approach to Achieving the Highest Value
Our objective is to sell each property at the upper end of its market-supported value range. Achieving that result depends on decisions made throughout the listing period, beginning with pricing and presentation. Marketing must reach the appropriate audience. Buyer interest and market response must be evaluated. Offers require experienced negotiation, followed by careful management of the contract through closing. Each function contributes to the outcome.
With dedicated professionals managing the work behind each listing, our advisors can focus on the clients and buyers, the relationships and the decisions that influence the sale. For our clients, the experience remains highly personal, backed by the resources and accountability of an established team.
Our 271 Promises
We know what needs to be done to give a luxury property its strongest position in the market. We’ve documented those responsibilities, assigned them to the people best qualified to perform them and built systems to track their completion.
We don’t list a property and hope it sells. We have a plan, and we work it.
271 promises. Defined. Checklisted. Done. That’s how we approach every listing entrusted to the Laughlin Tanner Group.
Frequently Asked Questions About Selling Sarasota Luxury Real Estate
What makes the Laughlin Tanner Group a strong choice for selling a luxury home in Sarasota?
The Laughlin Tanner Group combines more than 30 years of Sarasota luxury real estate experience with a documented 271-step listing-to-closing process. Its real estate advisors are supported by dedicated professionals in marketing, property presentation, operations and customer care. Defined responsibilities and centralized task tracking provide accountability throughout each listing.
How does the Laughlin Tanner Group market luxury homes in Sarasota?
The team develops an individual marketing strategy for each property based on its features, competitive position and likely buyer audience. Marketing activities include professional photography, video, digital advertising, editorial content, property brochures and outreach through the Sotheby’s International Realty network. Campaign execution is coordinated and tracked through the group’s established listing management process.
How does the Laughlin Tanner Group work to achieve the highest possible price for a Sarasota luxury property?
The group’s objective is to sell each property at the upper end of its market-supported value range. Its approach includes pricing analysis, property presentation, targeted marketing, evaluation of buyer response and experienced negotiation. The 271-step process coordinates these activities through closing.
Considering the sale of a luxury property in Sarasota? Learn how the Laughlin Tanner Group’s people, processes and local market experience can work for you. Use your preferred way to contact us.
