1960s Time Capsule

You’ve made the decision to sell your home. You want to take advantage of the amazing appreciation in value over the last two years.


Case Study: Lido Beach Condo

In 2019, our buyers purchased a Lido Beach Gulf-front condo for $510,000. The building was built in 1968 and the interior had never been remodeled. We connected the buyers with vetted remodeling professionals, and they transformed the residence with a complete makeover which included replacing all windows, opening the kitchen, moving the electrical panel, expanding the master bath, reconfiguring the walk-in closets and covering the entire residence with new finishes. The cost was approximately $150,000.


In July 2022, the owners called us to sell their residence. After a comprehensive evaluation of the property and current market conditions, we determined that, with the proper staging, the condo could sell at the top of the value range, suggesting a list price of $1,500,000. Once staged with up-to-date furniture and accessories, the remodeled residence looked trés chic. The property went on the market at the suggested list price price, and sold in one day over asking price. If the residence had not been remodeled, the price range would have been $700,000 to $750,000.

The sellers’ $150,000 investment resulted in a sale price over $1,500,000 — a gain of $990,000 over the purchase price in 2019.

Before & After

Completely updating this 1960s condo to achieve the modern look that buyers want was critical for getting top dollar. We stay on top of which trends are in, which are out, and which updates attract a broad range of buyers. Here are “Before & After” photos that show how a $150,000 investment increased the value of this Gulf-front condo to $1,500,000 — $800,000 over the unremodeled value, and $990,000 over the purchase price in 2019.

On the top of the “want” list in Florida: Impact Resistant Windows 

Safe. Bright. Forever views. All windows were replaced with PGT high-impact windows with white vinyl frames.

Small, walled-off and, ohhh, so lonely. This kitchen did its duty. Shut the door!

The new, open kitchen becomes the heart and soul of this residence. It not only pleases the palate, it serves up eye candy as well.

Green walls. Brown formica cabinets. Old appliances. Ho-hum.

Textured subway tile walls. White shaker cabinets. Granite countertops. New stainless appliances. Raised tray ceiling. Large eat-in island. We know what is likely to deliver a high return on your investment by wooing buyers and increasing property value.

An empty room leaves nothing to the imagination.

Every detail matters when you want to impress would-be buyers. We brought in distinctive coastal chic furniture and plantation shutters to entice the imagination into nights of luxurious sleep.

If your home has lived through a few interior design trends, we know how to modernize with a touch of class.

Even small baths can have visual appeal. On photo day, we place neatly folded towels on the vanity, add a flowering orchid and sprinkle fragrance cues for a spa-like feeling.

According to the National Association of Realtors®, 98% of people use the internet during their home search. That means your home really needs to stand out with emotive images.

Our comprehensive marketing plan includes professionaly staged photos, video and 3D tour for the best possible online experience.

Don’t forget to look up! We know that minor details have major impact on the perceived value of a residence.

Every detail matters when you want to impress would-be buyers — be they online or in person. Make it look amazing with up-to-date lighting and well-placed staging props.

A busy floor pattern confuses the eye.

Long, whitewashed planks lead the eye to the best feature of this Gulf-front residence…the view!

Work With Us

The Laughlin Tanner Group stands out as an exceptional team, leveraging their diverse backgrounds and ample expertise to offer a genuine perspective honed through years of success. They are readily available to provide valuable market insights making their wealth of knowledge accessible to you.