Villa del Paradiso

The owners of this multi-million dollar waterfront home had their home listed with another agent for over three years.


Case Study: Villa del Paradiso

The owners of this multi-million dollar waterfront home had their home listed with another agent for over three years. They called us to take over the listing and make recommendations on how to get the home sold. Our first step was to visit the home and do a thorough market analysis. During the analysis, we like to establish the unusual and unique qualities of the property. We learned that the home was designed and built by the owner, a connoisseur of architectural history and importer for fine European antiques. The entire structure is mathematically perfect and every detail is authentic. Truly one of a kind.


The market analysis suggested a list price of $4,775,000 if the owners invested in a landscape refresh and thorough exterior clean up — $280,000 higher than the previous list price. We made recommendations and assisted in coordinating the work. Then, we produced picture perfect photography, video and 3D tour for an immersive online experience of the home.

When the home went back on the market, at a higher price than before, we attracted serious buyers and had a contract within three days. The buyers purchased the home sight unseen based on the online marketing and presentation of the home.

Before & After

Sarasota’s elite properties attract buyers from all over the world. Having an impeccable online presence is a must. We personally direct photography, video and 3D tour to capture the essence of your home. Meanwhile, our marketing director works on writing emotive copy to accompany the visuals. Then, we select, crop and sequence the photos and video to elicit the “wow” factor. When in-market buyers look at your listing online, they get the full experience designed to get them to “♥” it.

Here are “Before & After” photos that show how we helped these sellers sell their home in three days after it languished over a year and a half with another REALTOR.

This Palladian-inspired masterpiece needed a fresh online makeover to attract a refined buyer.

We recommended and supervised a thorough landscape refresh and exterior clean up. By choosing the right time of day for photography, the home’s classic details were captured in high definition.

Inside, our task was to capture the spaciousness of the rooms along with the natural light complementing the geometrically perfect proportions.

Camera angle, wide cropping and waiting for the light to be just right add a touch of Midas to the grand room.

Waterfront homes are all about the view. 

We personally direct our photographers to capture the best views in every room.

Artistic finishes, intricate ceilings, oversize windows, and repurposed antique lighting fixtures attest to this home’s impressive nuances.

Less is more. By focusing on a section of the room, we amplify the glorious details. The mind’s eye fills in with personally-inspired imagination.

The rolled ceiling with corniced corners elevate the high ceiling of the formal dining room. Rich wood tones. Joint-set hand-chiseled travertine. These authentic details are oh-so-important to the discerning buyer.

HDR photography captures otherwise lost details extending the tonal range to mimic what the eye can see.

The six-foot soaking tub in the master bath is sculpted from a single block of Italian rose marble — the ultimate luxury.

Prominence and proportion visually communicate, “Hey. Look at me!”

Camera angle, lights and time of day affect the view, visual flow and connection to surrounding spaces. The bright light at the far end of the pool draws the eye to a black hole.

Turn on the lights. Change the angle. It’s a whole new scene! Now, you can see water, sunset sky and the playful putti water features.

Work With Us

The Laughlin Tanner Group stands out as an exceptional team, leveraging their diverse backgrounds and ample expertise to offer a genuine perspective honed through years of success. They are readily available to provide valuable market insights making their wealth of knowledge accessible to you.