New study conducted by Behr Paint shows three-quarters of homeowners believe that the color white promotes relaxation and creates a sense of calm.
Behr Paint Company announced its 2023 Color of the Year, Blank Canvas (DC-003)
, a hopeful and welcoming warm white that offers limitless design and décor possibilities. Meant to inspire feelings of tranquility and renewal, Blank Canvas is the answer to an increased consumer desire to be present, find peace of mind and embrace the future. This rich and transformative color makes a lasting design statement, while lending a unique versatility that clears the air and serves as a timeless foundation for an array of décor styles in any space.
Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company, said:
“As we look to 2023, we understand that comfort will still be a driving force behind design decisions and style statements. Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely. This white easily harmonizes with a wide range of hues, including neutrals, earth tones and pastels for a charming and cozy appeal. Blank Canvas also pairs beautifully with black for a dramatic impact, and with bright accents like green or cobalt blue to instantly lift your mood.”
New research conducted by Behr Paint shows that nearly all U.S. homeowners want their home to be a space where they can completely unwind (92%) and believe that it’s important their home feels like an escape from everyday stress (90%). The selection of Blank Canvas as the 2023 Color of the Year directly answers the call, as data from the study reveals:
- A large majority of homeowners agree that the color white makes them feel positive (77%) and even lowers their stress levels (71%).
- Three-quarters of homeowners also agree that the color white promotes relaxation (75%), creates a sense of calm (74%) and renewal (74%), and makes them feel focused (75%).
- 63% of homeowners agree that the color white is mood-boosting.
Jodi Allen, Global Chief Marketing Officer at Behr Paint Company, said:
“White paint colors are our top-sellers at BEHR. With so many options to choose from, we wanted to spotlight the one that we believe is most versatile, and truly the perfect shade of white for any project. In addition to inspiring renewal, positivity and a sense of calm, Blank Canvas always makes a design-forward statement, whether you’re a homeowner working on a DIY living space, or a professional painter seeking your go-to white to use on countless projects for years to come.”
Blank Canvas can be leveraged by DIYers, designers and professionals to tackle any project – from a bedroom refresh to a complete kitchen remodel. Its transformative power can be showcased on its own to create monochromatic looks or can be paired with pops of color to personalize your space. As a go-to hue that designers can build upon, the warm white creates a serene setting for healthcare and hospitality environments, while being versatile enough to be used in shared spaces. Blank Canvas’ strength in evoking calming and relaxing feelings can also be leveraged by designers looking to create neurodiversity-friendly residential and commercial spaces, as well as workplaces.
From America’s most trusted paint brand, the 2023 Color of the Year is featured in the expertly curated all-new BEHR Designer Collection
palette of 30 best-selling neutral colors. Created to help DIYers, designers and professionals choose color with confidence, the timeless and elegant collection streamlines the paint selection process, turning ordinary home improvement projects into designer-quality makeovers.
Blank Canvas and the BEHR® Designer Collection are available now, in top-rated BEHR DYNASTY®, BEHR® MARQUEE®, BEHR ULTRA® and BEHR PREMIUM PLUS® paint formulas, exclusively at The Home Depot® stores nationwide. To learn more about Blank Canvas and find project inspiration using the Designer Collection palette, visit behr.com/2023coty