The Laughlin Tanner Group is pleased to announce our partnership with Zillow, offering Zillow Showcase listings to our clients. Zillow Showcase listings deliver an immersive, tech-forward experience that goes far beyond standard real estate photos, providing buyers, sellers, and agents with powerful tools that drive engagement and real results.
Zillow Showcase is a premium listing marketing package, limited to 10% of active listings in our market.
What Sets Zillow Showcase Apart
Showcase is Zillow’s premium listing product, featuring larger, richer photos, interactive floor plans, virtual tours, and exclusive branding that helps listings stand out to high-intent buyers. Showcase listings drive, on average, 79% more page views, 76% more saves, and 91% more shares compared to similar non-Showcase listings. Sellers whose real estate agent partners with typically Showcase win 30% more listings and see 15% more views on their profiles.
Let’s take a look at the innovative Zillow Showcase features that transform ordinary listings into attention-grabbing, buyer-focused experiences.
Virtual Staging: Imagine the Possibilities
Zillow’s new AI-powered Virtual Staging feature allows buyers to visualize different design styles—like modern, Scandinavian, luxury, coastal, and farmhouse—by instantly restyling select rooms online. Buyers can swipe between the original and staged photos, try out different furniture arrangements, or view a room as a blank slate for inspiration. This interactive technology helps buyers see past existing decor and imagine their life in a home, while agents use it to highlight a property’s true potential.
Shoppers can:
- Swipe between views to compare the original and staged photo in real time.
- Refresh the look with new furniture arrangements within the same style, offering fresh inspiration.
- Clear the room entirely to see it as a blank slate, ready for their imagination.
SkyTour: Interactive Drone-Style Tours
SkyTour, available exclusively on Zillow Showcase listings, transforms aerial drone imagery into a dynamic, 3D tour that buyers control from their phone or computer. Shoppers can explore a property’s exterior from multiple angles, zoom in on details such as decks and driveways, and see how the home fits within its neighborhood. This advanced experience uses Gaussian splatting technology for smooth rendering, giving buyers valuable context beyond static photos and helping sellers make their listings pop in a crowded market.
Unlike traditional drone videos, SkyTour is fully interactive. With simple, intuitive controls, shoppers can:
- Explore the exterior from multiple angles and elevations, moving smoothly around the property.
- Zoom in on details like yards, decks or driveways, getting a closer look at these features.
- Understand the setting by seeing how the home connects to its surrounding neighborhood.
3D Home Interactive Floor Plans
Showcase’s interactive floor plans combine layout and design context to give buyers a clear sense of the home’s flow and how rooms connect. These AI-powered visualizations allow shoppers to picture their daily life and make informed decisions—while keeping them engaged on listings for longer. For agents and sellers, these features boost listing activity, drive emotional connections, and set properties apart online.
Interactive floor plans help create an immersive experience for home buyers with a clickable floor plan that lets them view real estate photos and 3D virtual tours in the context of the overall floor plan.
Results That Matter
For buyers:
Get clarity, confidence, and the ability to explore homes in a deeper, more personal way.
For sellers:
Market exposure is maximized with AI-driven enhancements, attracting more serious buyers while justifying price and extensions.
For agents:
Showcase provides a premium, branded suite of marketing tools that wins more listings, increases profile views, and yields higher engagement with potential clients.
Showcase listings typically move to pending status 20% faster and sell for up to 2% more than comparable non-Showcase listings, equating to roughly $9,000 more for the average home sale.
Bottom Line
Zillow Showcase listings combine next-generation tools—Virtual Staging, SkyTour, immersive floor plans, and unmatched branding—to create more engaging, personalized, and effective property marketing, helping buyers imagine and sellers succeed.
