Before & After
Transforming Homes from Glum to Glam
Knowing the details that matter to buyers, we transform homes from glum to glam. Small details make a big difference, and we take the guesswork out of how to maximize your dollars for the greatest return in value.
$1.9 Million ROI
By redoing finishes, landscape, lighting and other decorating items, it is possible to create a whole new appearance to a slightly outdated home. Small details make a big difference, and we take the guesswork out of how to maximize your dollars for the greatest impact. Here are “Before & After” photos that show how these sellers’ $125,000 investment netted them $1,900,000.
$700,000 ROI
The huge popularity of HGTV shows has heightened buyer expectations amplifying the importance of making a property as welcoming and appealing as possible. See “Before & After” photos that show how this seller’s $100,000 investment netted him $772,000.
Villa del Paradiso
Sarasota’s elite properties attract buyers from all over the world. Having an impeccable online presence is a must. We personally direct photography, video and 3D tour to capture the essence of your home. Here are “Before & After” photos that show how we helped these sellers sell their home in three days after it languished over a year and a half with another agent.
Happy Beach Place
Staging a home before it hits the market can increase the selling value and help it sell more quickly. Here are “Before & After” photos that show how our team creates magazine-worthy photography to attract the most qualified buyers.
Staged to Sell
Staging makes a difference on how prospective buyers are attracted to a home. Here are “Before & After” photos that show how we helped this seller’s home go from humdrum to va va voom.
Making a Good First Impression
It takes just a quick glance, maybe three seconds, for someone to evaluate your home when seen for the first time. In this short time, a buyer forms an opinion based on appearance, tidiness, spaciousness and emotional connection. Making a good first impression, online, on the first day, is critical for attracting buyer interest and increasing the value of your home.
Choosing the right realtor, one who is hyper-attuned to the nuances of buyer sentiment and behavior, can mean substantially more money in your pocket. The Laughlin Tanner Group is the right realtor — a full-time group of luxury real estate professionals committed to creating outstanding results. We have a proven strategy, plus dedicated marketing and customer care professionals to ensure your success.
Ready…
First and foremost, we work with you to make sure your home is ready for first day on market. We visit your home, evaluate it and make recommendations. We also help you execute the to-do list based on the recommendations. We have a clear sense of what buyers want, and work with vetted vendors to transform kitchens, baths, landscape or entire homes in order to decrease days on market and increase price point.
Set…
Once your home is picture perfect, we personally direct photography, video and 3D tour to make sure the photographer captures the essence of your home. Meanwhile, our marketing director works on writing emotive copy to accompany the visuals. Then, we select, crop and sequence the photos and video to elicit the “wow” factor.
List…
All the work done preparing your home to go on the market pays off in an elevated marketing presence that includes print, digital and social channels. When in-market buyers look at your listing online, they get the full experience designed to get them to “♥” it.