When it comes to buying or selling a home—often the largest financial decision of your life—having a true professional by your side makes all the difference. That’s the driving force behind the National Association of REALTORS®’ (NAR) new national campaign, “Right by You.”
At its core, Right by You is more than a slogan—it’s a promise. A promise that REALTORS® will always act in the best interest of their clients, providing trusted guidance, expert negotiation, and ethical representation through every step of the real estate journey. It’s also a promise from NAR to its 1.5 million members: to provide the resources, advocacy, and tools they need to continue doing right by the people and communities they serve.
The Campaign’s Mission: Value, Integrity, and Pride
The Right by You campaign is built around three key goals:
- Demonstrate the value of a REALTOR® to consumers navigating today’s complex real estate market.
- Distinguish REALTORS® from non-member agents and listing apps, emphasizing the professionalism, experience, and ethics that define the REALTOR® name.
- Deliver a renewed sense of pride among members who uphold the REALTOR® Code of Ethics and contribute meaningfully to their communities.
Through a comprehensive strategy that reaches both consumers and REALTORS® themselves, Right by You highlights how professional representation ensures protection, confidence, and peace of mind in every transaction. It’s a reminder that while technology may simplify the search, it can’t replace the human insight and advocacy of a trusted advisor.
Why “Right by You” Matters Right Now
In an era when real estate can feel increasingly automated, the Right by You message re-centers what truly matters—people. The campaign shifts the focus from who REALTORS® are to why they matter: because they protect clients from costly mistakes, help them make informed decisions, and ensure every deal is handled with care, competence and integrity.
REALTORS® are more than salespeople. They’re local experts, problem solvers, and advocates for property ownership. They volunteer in their communities, contribute to local housing initiatives, and uphold the principles that keep homeownership accessible and sustainable.
For consumers, this campaign is a simple reassurance: when you work with a REALTOR®, you’re working with someone who’s committed to doing right by you every time.
The Laughlin Tanner Group’s Commitment
At the Laughlin Tanner Group and Premier Sotheby’s International Realty, we embody the Right by You promise every day. Our role extends far beyond listings and negotiations. Our client elationships are about trust, advocacy and excellence. As members of the National Association of REALTORS®, we’re guided by a professional code that puts our clients’ interests first and ensures transparency in every interaction.
From navigating complex contracts to interpreting local market data, from protecting your investment to elevating your property’s story, we’re here to do right by you, always.
Thinking About Your Next Move?
Whether you’re buying, selling or just exploring your options, we invite you to experience what it means to have a REALTOR® and a partner who’s truly Right by You.
