Zillow Showcase Listings
Zillow Showcase Drives Powerful Results for Luxury Home Owners
Screen appeal is the new curb appeal, and homes with Zillow Showcase Listing — featuring immersive, AI-powered listings available only on Zillow — capture more views, sell for higher prices and sell faster than similar homes on Zillow with traditional online listings.
The Laughlin Tanner Group is pleased to offer Zillow Showcase listings to our clients. This premium listing marketing package is limited to only 10% of active listings in our market, and delivers an immersive, tech-forward experience that drives engagement and real results.
Get It Seen to Get It Sold
Listings on Zillow serve as the initial impression of a house for many prospective buyers, and making a property stand out is key for a seller. Showcase listings earn 75% more page views, 68% more saves and 75% more shares compared to similar nearby traditional listings on Zillow. By working with the Laughlin Tanner Group, sellers can have their homes appear higher in home shoppers’ personalized search results, which is where the majority of shoppers begin their search.
Advantages of Zillow Showcase Listings:
- Limited to 10% of listings in our market
- Prioritized to top of search results
- Full-hero imagery
- Room-by-room photo organization
- Interactive floor plans
- AI virtual staging
- Emails to in-market buyers
- Contact listing agent directly
- Ad-free environment
Hiring a real estate agent who uses this cutting-edge technology is vital, because Zillow survey data shows more than half of prospective buyers regret wasting time visiting properties they would have skipped if they had had access to the floor plan beforehand. At the same time, 79% of prospective buyers are more likely to view a listing if it includes a floor plan that appeals to them. Additionally, 3 out of 4 prospective buyers recognize the value of a dynamic floor plan, which links each photo to where it was taken in the floor plan, providing the best possible understanding of whether a particular home is the right fit for their needs.
Scrolling Images, Interactive Floorplans and 3D Tours
Showcase listings stand out with high-quality photos, 3D tours, interactive floor plans. Showcase listings blend high-resolution scrolling images, room-by-room photo organization, interactive floor plans and other features into a beautiful, AI-powered listing that will give shoppers a deeper understanding of the home virtually before they ever step inside.
Zillow Showcase Listings’ interactive floor plans help home shoppers visualize where they are in the home’s layout and get a sense of its flow, making it easier to picture themselves living there.
AI-Powered Virtual Staging
On Showcase listings, a Virtual Staging icon appears on select featured room photos. From there, buyers can tap the icon, choose from curated design styles — including modern, Scandinavian, industrial, midcentury, luxury, coastal and farmhouse — and AI restyles the space, whether the room is empty or already furnished.
Shoppers can also tap the circle arrow icon on the design style card to refresh the room in the same style, generating a new furniture arrangement for fresh inspiration. Once the staged image appears, shoppers can slide between views to see the transformation. Virtual Staging can also remove furniture entirely, helping shoppers see the home as a blank slate ready for their imagination.
Many buyers struggle to picture themselves in a home, especially when it’s empty or styled differently from their own. Virtual Staging gives them a quick, interactive way to see how it could look and feel in a style they love.
Enhanced Visibility to In-Market Buyers
Zillow’s Showcase listings receive exclusive marketing enhancements designed to reach serious, in‑market buyers. Showcase listings benefit from priority placement in personalized search results, ensuring they rise above standard listings. They are also featured in dedicated email alerts and targeted email blasts sent directly to prospective buyers who have matching search filters.
With priority search placement and dedicated buyer alerts, Showcase listings help serious buyers connect with your home faster.
What Makes Zillow Showcase Different from Regular Listings?
Many buyers find it difficult to connect with listings that feature only standard photos. While photos and floor plans are helpful, they don’t always convey the way a home truly flows.
With Zillow Showcase listings, photos are organized logically—bedrooms shown together, kitchens grouped together—making it easy for shoppers to connect images with the home’s layout. The interactive floor plan shows exactly where each room is located, while the virtual tour lets buyers navigate as if they were walking through the home in person.
For sellers, this is a game changer. Screen appeal has become the new curb appeal. Immersive media helps listings stand out, sell faster, and even sell for more. Zillow Showcase provides a clear competitive advantage, giving listings greater visibility and helping them win views and buyers.