Meet Susan Boothby Garrabrant
Susan Boothby Garrabrant
Marketing Director
SPECIALITIES:
Graphic Design, Web Design, Branding, Campaign Development
REPRESENTATION:
Sellers
LIVED IN:
Puerto Rico, Sarasota, Northampton, Gainesville
Susan Garrabrant serves as Marketing Director for the Laughlin Tanner Group, pairing deep technical expertise with a refined sense of visual storytelling to elevate every property’s market debut. She is acutely aware that today’s first showing happens online—and she treats that moment with intention. Susan personally hand-picks, crops, and sequences each photograph to maximize appeal and create a beautifully curated, high-performing digital presentation. This meticulous approach shapes a consistent experience that begins with the group’s Director of Property Presentation and continues seamlessly through the Director of Marketing.
A highly skilled and experienced graphic and web designer, Susan has spent her career helping local businesses achieve their advertising and marketing goals. Her technical aptitude has allowed her skills to evolve alongside technology, and she is adept at delivering content across print, broadcast, and digital platforms—always grounded in the fundamentals of design, clarity, and communication.
Susan and Peter Laughlin first met in the 1990s, when Susan owned BizArt, a local graphic design studio. They collaborated on numerous projects over the years, and in 2016 serendipity brought them together again, leading Susan to join the Laughlin Tanner Group.
A long-time Sarasota resident, Susan moved “north” to Florida from Puerto Rico in 1971. She comes from a family with deep local roots in real estate; her parents, Charles and Sylvia Boothby, built impressive careers in Sarasota as owner-operators of Boomhower.
