Making Headlines: How the Laughlin Tanner Group Is Elevating Sarasota’s Luxury Real Estate

When a property like Lunara captures national attention — with features in Mansion Global, Robb Report, MSN.com, Tampa Bay Business Journal, Sarasota Herald-Tribune, and The Observer — it’s not by accident. Behind the scenes is the strategic force of the Laughlin Tanner Group and Premier Sotheby’s International Realty.

In Sarasota’s highly competitive luxury market, it takes a truly remarkable property — and a highly skilled marketing team — to break through the noise. Lunara, the Laughlin Tanner Group’s newest listing, achieved both.

Lunara: The Listing That Turned Heads Nationwide

Set within Sapphire Shores, one of Sarasota’s most storied waterfront neighborhoods, Lunara captures the essence of Sarasota living — where architecture becomes art and lifestyle becomes sanctuary. Designed by Mark Sultana of DSDG Architects and built by Michael Voigt of Voigt Brothers Construction, the residence is a masterwork of modern minimalism: where geometry floats, light plays across every surface, and bayfront panoramas steal every scene.

From its double-height great room and retractable glass walls, to its glass elevator, two-level pool, and rooftop deck with fire pit and putting green, Lunara redefines contemporary coastal living. Even its practical details — like a concealed “Christmas tree closet” and movable wall of privacy glass in the primary suite — reflect a commitment to thoughtful, livable luxury.

The Power Behind the Publicity

While Lunara’s architecture makes it newsworthy, it’s the storytelling that makes it headline-worthy.

Under the discerning direction of the Laughlin Tanner Group, the narrative began with emotive, carefully-composed imagery — visuals captured through the lens of Sarasota’s most gifted photographers and videographers. Layered with the meticulous research and narrative craft of the group’s in-house marketing team, the story unfolded with purpose and precision. When disseminated through Premier Sotheby’s International Realty’s media relations division, led by Elise Ramer, vice president of corporate communications and public relations, the story reached far beyond local media, ensuring that the property is being showcased with the same precision, sophistication, and authority that defines the Sotheby’s name.

Brand Power with Local Influence and Global Reach

For discerning homeowners considering the sale of a signature property, this collaboration between the Laughlin Tanner Group and Premier Sotheby’s International Realty represents more than just brokerage — it’s brand power with global reach and local influence.

Because in today’s luxury real estate market, visibility is value. And with the right team, your home isn’t just listed — it’s launched into the headlines.