Biohacking amenities such as cold plunges, infrared saunas, steam showers, purified air and water systems, and other wellness-focused home features are increasingly in demand among wealthy luxury homebuyers in 2025. These amenities cater to a shift from traditional wellness features like gyms and pools to personalized health optimization aimed at extending longevity and improving overall well-being.

Experts and luxury real estate agents report that these biohacking features tend to create significant market buzz, differentiate properties, and enhance marketability in a crowded luxury real estate market. While the investment cost is notable—infrared saunas and cold plunge setups can each cost around $7,000 to $10,000—they are generally seen as value-adds that appeal to health-conscious buyers who have experienced such wellness amenities in luxury hotels and spas.

“Million Dollar Listing New York” star Fredrik Eklund recently revealed that celebrity clients are moving beyond traditional gyms and spas to install these high-tech wellness features at home.

Do Biohacking Features Add Value to Luxury Homes?

On resale value, biohacking amenities can increase a property’s worth by approximately 2% to 5%, or $10,000 to $20,000, in wellness-focused luxury markets. Some features, such as steam showers and air tubs, tend to age well and remain desirable long-term, while trend-sensitive amenities like cold plunge pools may fluctuate in popularity. Beyond financial return, some luxury buyers value these amenities for the direct benefit they provide to their health and well-being, sometimes seeing the investment as paying off in quality of life rather than only in resale price.

Andrew Tanner, global real estate advisor at Premier Sotheby’s International Realty was recently quoted in a biohacking article on Realtor.com. He says biohacking amenities are much more than a niche attraction for luxury buyers:

“If the right wellness features are available, there will always be a market for them—which makes them future-proof. Most of these buyers travel extensively and experience these things in wellness spas and luxury hotels, so why not at home?”

In summary, biohacking amenities are currently very trendy and favored by affluent buyers. They often add to a luxury home’s resale appeal and value, especially in markets where wellness is a priority, but careful selection of features that age well and align with buyer preferences is advised for long-term ROI.

Key Points

Biohacking is a broad approach to optimizing health and performance through lifestyle adjustments, nutritional changes, and the use of technology. The goal is to take control of the body’s biology and “hack” it to improve physical and mental well-being.
Biohacking amenities go beyond traditional gyms and pools, focusing on optimizing physical, mental, and emotional wellness.
Popular features include infrared saunas, cold and hot plunges, steam showers, purified air and water systems, red light therapy beds, and wellness kitchen designs.
Typical installation costs range from $7,000 to $10,000 per major biohacking feature.
These amenities add $10,000 to $20,000 or about 2% to 5% to property value in targeted wellness markets.
Some features (steam showers, air tubs) have proven longevity in desirability; others (cold plunges) are more trend-sensitive.
Beyond resale, many buyers value the immediate wellness benefits, leading to perceived ROI in quality of life.
Biohacking amenities help distinguish luxury listings and attract buyers in competitive markets.